5 quick tips for youtube

5 Quick Tips to Improve Your Brand’s YouTube Presence

Contrary to popular belief, there’s no need to spend thousands of dollars in order to increase your brand’s following. If you’re looking for a surefire way to promote your brand, continue reading to discover five simple ways to create a name for your brand on YouTube.

5 Quick Tips to Improve Your Brand's YouTube Presence:

1. Turn your channel into a recognizable brand.

When viewers click on your channel, they should see a professional banner which incorporates your brand’s logo. Other simple ways to to turn your channel into a recognizable brand are to place a short intro at the start of each video and to ensure that you link your channel page to your brand’s social media accounts, such as Twitter, Instagram and Facebook.

Check out the Youtube Channel Graphics Creator by Laughingbird Software 

2. Engage your audience.

If you thank your viewers for their compliments and respond to any questions your viewers may have, they’ll be far more likely to continue supporting your brand. If you’re looking to increase your level of engagement with your viewers, try asking your viewers a question at the end of the video and encouraging them to leave their answer in the comment section. Alternatively, consider hosting competitions, where viewers can be in to win one of your products or services by posting the answer to a question posed at the end of a video.

Check out “Comments” on the YouTube Help Page (very helpful) 

3. Learn how to utilize annotations.

Annotations are clickable text links which are placed over a video in post production and can be used to link viewers to another video, your brand’s website or your brand’s social media accounts. If you’re new to using annotations, you may want to start off by placing an annotation link to your previous video, at the end of your latest video. That way you’ll be able to increase the views on your old videos and will be more likely to gain new subscribers.

4. Choose the thumbnails for your videos carefully.

No matter how entertaining your videos are, if the thumbnails you choose are uninviting, your videos are unlikely to attract the views they deserve. Whatever you do, don’t opt for a default thumbnail, instead carefully choose colorful thumbnails which will stand out in search results and will tempt potential viewers to click on your videos.

5. Keep your videos short and to the point.

The simple truth is that most viewers don’t have the patience to sit through a video with exceeds ten minutes. So ensure that you cut to the chase and provide the information your potential customers or clients are looking for. If possible, aim to keep your videos under five minutes. If you struggle to edit your videos down to five minutes, you might want to consider writing scripts for your videos.

In conclusion.

So if you’re looking to develop your brand’s YouTube presence, ensure to follow the five tips above and you’ll be far more likely to build a following for your brand. Better yet, the more views your videos attract and the more followers who subscribe to your channel, the more likely you’ll be to increase your customer or client base.

15 Comments

  • Bri

    May 5, 2015

    I have to work on turning my channel into a recognizable brand. I am not tech-savvy, so creating banners and other logos become really frustrating for me.

  • Megan

    May 5, 2015

    Great tips, I really need to work on improving my YouTube channel!

  • HopscotchNJellybeans

    May 5, 2015

    I really need to work on my YouTube channel. I have been slacking on that

  • Robin Rue (

    May 5, 2015

    I need to be better about YouTube. I have a channel, but I don;t do much with it.

  • Mama to 5 BLessings

    May 5, 2015

    What great tips. This is an area I really not good at. I do need to make more video’s though! Makes me nervous!

  • lisa

    May 5, 2015

    Great tips for You Tube videos. I will have to remember these if I ever decide to make videos!

  • becca

    May 5, 2015

    these are awesome tips. thank you for educating me.

  • Ashley

    May 5, 2015

    Such a timely post for me to find. I really need to work on my youtube presence

  • Laura funk

    May 5, 2015

    I totally pinned this! I really need to fix my youtube skills

  • Carol Bryant

    May 6, 2015

    I love Youtube and these are fab tips!

  • Cape Cod Moms Blog

    May 6, 2015

    Great tips here! Videos are the wave of the future, short ones which grab the audience and bring them in!

  • Emerald Lavender

    May 6, 2015

    Thanks so much for the youtube tips! I’ve been thinking of starting a channel!

  • Lorane

    May 6, 2015

    These are all such great Tips. I’ve been meaning to use Youtube to promote my Blog .. but I’m not quite there yet

  • Melissa Vera

    May 7, 2015

    Thanks for these tips. I have always been a little frightened of YOUtube these tips helped alot.

  • Thank you for this post. I am working on building my YouTube presence and this info is so helpful.